ep43 - Anne Bahr Thompson

Anne is the author of "DO GOOD", which explains her pioneering model of Brand Citizenship® that integrates social responsibility and sustainability into brands, business strategy, and culture. Her writings have been published in Brands and Branding (Economist Books), hbr.com, Brand Quarterly, Journal of Brand Strategy, Bloomberg News, The Guardian, PR News, and many other industry publications. She's been interviewed on numerous podcasts, radio shows, and Fox Business, and spoken at business schools, conferences internationally and the UN. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations, both global and local. We talked about the good, the bad, and the ugly of brand behavior during #covid19 and #BLM protests.