ep111 - Michael F. Schein

Michael F. Schein is the CEO of MicroFame Media, a marketing agency that turns consultants into celebrities in their niche when they don't have the time to do it themselves. He's also the author of the new book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. 
We talked about the role of hype during covid19, and pondered  whether or not there was such a thing as "good hype".