ep28 - Stephen Wunker

Stephen led development of one of the world's first smartphones and has advised leading companies on growth and innovation since 2004. He has a long track record of creating successful ventures for his own companies and on behalf of clients. He is also a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include "Capturing New Markets" and "Jobs to be Done". His latest book is "Costovation". We spoke about rebooting vs restarting and the impact that costovation plays in that reboot.